<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>TrueForm — Drop 01</title>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Anton&family=Inter:wght@400;500;600;700&family=JetBrains+Mono:wght@400;500;600&display=swap" rel="stylesheet">
<style>
:root{
--ink:#0a0a0a;
--ink-soft:#141412;
--paper:#f0eee6;
--concrete:#6b6b64;
--hazard:#f3c400;
--line:rgba(240,238,230,0.12);
}
*{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
margin:0;
background:var(--ink);
color:var(--paper);
font-family:'Inter',sans-serif;
-webkit-font-smoothing:antialiased;
}
h1,h2,h3{ margin:0; }
a{ color:inherit; }
.display{ font-family:'Anton',sans-serif; text-transform:uppercase; letter-spacing:0.5px; }
.mono{ font-family:'JetBrains Mono',monospace; }
img,svg{ display:block; max-width:100%; }
button{ font-family:inherit; cursor:pointer; }
:focus-visible{ outline:2px solid var(--hazard); outline-offset:3px; }
@media (prefers-reduced-motion: reduce){
*{ animation-duration:0.001ms !important; animation-iteration-count:1 !important; transition:none !important; scroll-behavior:auto !important; }
}
/* ---------- ticker ---------- */
.ticker-wrap{
background:var(--ink-soft);
border-bottom:1px solid var(--line);
overflow:hidden;
white-space:nowrap;
padding:9px 0;
}
.ticker{
display:inline-block;
animation:scroll 22s linear infinite;
}
.ticker span{
display:inline-block;
padding:0 28px;
font-size:11px;
letter-spacing:2px;
color:var(--concrete);
}
.ticker span b{ color:var(--hazard); }
@keyframes scroll{
0%{ transform:translateX(0); }
100%{ transform:translateX(-50%); }
}
/* ---------- hero ---------- */
.hero{
position:relative;
min-height:92vh;
display:flex;
flex-direction:column;
align-items:center;
justify-content:center;
text-align:center;
padding:80px 20px;
overflow:hidden;
background:
radial-gradient(ellipse at 50% 20%, rgba(60,60,55,0.35), transparent 60%),
repeating-linear-gradient(115deg, #101010 0 2px, #0c0c0c 2px 4px),
var(--ink);
}
.hero::after{
content:"";
position:absolute; inset:0;
background:radial-gradient(ellipse at 50% 50%, transparent 30%, var(--ink) 92%);
pointer-events:none;
}
.hero-eyebrow{
position:relative; z-index:1;
font-size:12px;
letter-spacing:4px;
color:var(--hazard);
margin-bottom:18px;
}
.hero h1{
position:relative; z-index:1;
font-size:clamp(64px,14vw,180px);
line-height:0.85;
color:var(--paper);
}
.hero-sub{
position:relative; z-index:1;
margin-top:22px;
font-size:15px;
color:#b8b4a8;
max-width:420px;
}
.countdown{
position:relative; z-index:1;
display:flex;
gap:14px;
margin-top:40px;
}
.countdown div{
text-align:center;
border:1px solid var(--line);
padding:14px 16px;
min-width:68px;
background:rgba(20,20,18,0.6);
}
.countdown .num{
font-family:'Anton',sans-serif;
font-size:30px;
color:var(--paper);
display:block;
}
.countdown .lbl{
font-size:9px;
letter-spacing:2px;
color:var(--concrete);
}
.hero-cta{
position:relative; z-index:1;
margin-top:44px;
background:var(--hazard);
color:var(--ink);
border:none;
font-family:'Anton',sans-serif;
letter-spacing:1px;
font-size:15px;
padding:16px 40px;
text-decoration:none;
display:inline-block;
transition:transform 0.15s ease;
}
.hero-cta:hover{ transform:translateY(-2px); }
/* ---------- section shell ---------- */
section{ padding:100px 24px; }
.section-inner{ max-width:1180px; margin:0 auto; }
.eyebrow{
font-size:11px;
letter-spacing:3px;
color:var(--hazard);
margin-bottom:10px;
}
.section-title{
font-size:clamp(32px,5vw,52px);
margin-bottom:44px;
}
/* ---------- drops grid ---------- */
.drops{ border-top:1px solid var(--line); }
.drop-grid{
display:grid;
grid-template-columns:repeat(auto-fit, minmax(260px,1fr));
gap:2px;
background:var(--line);
}
.drop-card{
background:var(--ink);
padding:0;
}
.drop-media{
aspect-ratio:4/5;
background:
repeating-linear-gradient(135deg, #1c1c19 0 3px, #131311 3px 7px);
position:relative;
display:flex; align-items:flex-end;
}
.drop-tag{
margin:16px;
font-size:10px;
letter-spacing:2px;
padding:6px 10px;
background:var(--ink);
border:1px solid var(--hazard);
color:var(--hazard);
}
.drop-info{ padding:20px 4px 6px; }
.drop-info h3{ font-size:20px; letter-spacing:0.5px; margin-bottom:6px; }
.drop-info p{ font-size:13px; color:var(--concrete); margin:0; }
/* ---------- lookbook ---------- */
.lookbook-grid{
display:grid;
grid-template-columns:1.3fr 1fr;
gap:16px;
}
.lookbook-grid .tall{ grid-row:span 2; }
.lb-img{
background:repeating-linear-gradient(115deg,#161613 0 2px,#0e0e0c 2px 5px);
min-height:220px;
display:flex; align-items:flex-end; padding:16px;
}
.lb-img span{ font-size:10px; letter-spacing:2px; color:var(--concrete); }
/* ---------- about ---------- */
.about{ border-top:1px solid var(--line); text-align:center; }
.about p{
font-size:clamp(20px,3vw,30px);
line-height:1.5;
max-width:780px;
margin:0 auto;
color:var(--paper);
}
.about p b{ color:var(--hazard); font-style:normal; }
/* ---------- access pass (waitlist) ---------- */
.access{ border-top:1px solid var(--line); }
.ticket{
max-width:640px;
margin:0 auto;
background:var(--ink-soft);
border:1px dashed var(--concrete);
position:relative;
padding:44px 40px;
}
.ticket::before, .ticket::after{
content:"";
position:absolute;
width:26px; height:26px;
background:var(--ink);
border:1px dashed var(--concrete);
border-radius:50%;
top:50%; transform:translateY(-50%);
}
.ticket::before{ left:-14px; }
.ticket::after{ right:-14px; }
.ticket-top{
display:flex;
justify-content:space-between;
align-items:center;
border-bottom:1px dashed var(--concrete);
padding-bottom:18px;
margin-bottom:24px;
}
.ticket-top .display{ font-size:26px; }
.ticket-top .mono{ font-size:11px; color:var(--hazard); letter-spacing:2px; }
.ticket p.desc{ font-size:14px; color:#b8b4a8; margin:0 0 26px; }
.access-form{
display:flex;
gap:10px;
flex-wrap:wrap;
}
.access-form input{
flex:1;
min-width:200px;
background:transparent;
border:1px solid var(--concrete);
color:var(--paper);
padding:15px 16px;
font-size:14px;
font-family:'Inter',sans-serif;
}
.access-form input::placeholder{ color:#807b6e; }
.access-form button{
background:var(--hazard);
color:var(--ink);
border:none;
font-family:'Anton',sans-serif;
letter-spacing:1px;
font-size:14px;
padding:0 28px;
}
.fine-print{
margin-top:16px;
font-size:11px;
color:var(--concrete);
line-height:1.6;
}
.confirm{
display:none;
font-size:14px;
color:var(--hazard);
margin-top:16px;
}
.confirm.show{ display:block; }
/* ---------- footer ---------- */
footer{
border-top:1px solid var(--line);
padding:40px 24px;
display:flex;
justify-content:space-between;
align-items:center;
flex-wrap:wrap;
gap:16px;
}
footer .display{ font-size:20px; }
.social{ display:flex; gap:20px; font-size:12px; letter-spacing:1px; }
.social a{ text-decoration:none; color:var(--concrete); transition:color 0.15s; }
.social a:hover{ color:var(--hazard); }
.copy{ font-size:11px; color:#54514a; width:100%; text-align:center; margin-top:24px; }
@media (max-width:720px){
.lookbook-grid{ grid-template-columns:1fr; }
.lookbook-grid .tall{ grid-row:auto; }
.countdown{ gap:8px; }
.countdown div{ min-width:56px; padding:10px 10px; }
.ticket{ padding:32px 22px; }
}
</style>
</head>
<body>
<div class="ticker-wrap">
<div class="ticker mono">
<span>DROP 01 — EARLY ACCESS OPENS NOW</span>
<span>LIMITED RUN — <b>NOT RESTOCKED</b></span>
<span>TRUEFORM — MADE FOR THE FEW</span>
<span>DROP 01 — EARLY ACCESS OPENS NOW</span>
<span>LIMITED RUN — <b>NOT RESTOCKED</b></span>
<span>TRUEFORM — MADE FOR THE FEW</span>
</div>
</div>
<section class="hero">
<p class="hero-eyebrow mono">DROP 01 — LIMITED RELEASE</p>
<h1 class="display">TrueForm</h1>
<p class="hero-sub">One drop. No restock. Once it's claimed, it's gone.</p>
<div class="countdown mono" id="countdown">
<div><span class="num" id="cd-days">--</span><span class="lbl">DAYS</span></div>
<div><span class="num" id="cd-hours">--</span><span class="lbl">HRS</span></div>
<div><span class="num" id="cd-mins">--</span><span class="lbl">MIN</span></div>
<div><span class="num" id="cd-secs">--</span><span class="lbl">SEC</span></div>
</div>
<a href="#access" class="hero-cta">Get Access</a>
</section>
<section class="drops">
<div class="section-inner">
<p class="eyebrow mono">DROP 01</p>
<h2 class="section-title display">What's Coming</h2>
<div class="drop-grid">
<div class="drop-card">
<div class="drop-media"><span class="drop-tag mono">COMING SOON</span></div>
<div class="drop-info">
<h3>Blackout Sweatpants</h3>
<p>Heavyweight fleece, relaxed fit, tonal detailing.</p>
</div>
</div>
<div class="drop-card">
<div class="drop-media"><span class="drop-tag mono">COMING SOON</span></div>
<div class="drop-info">
<h3>Access Hoodie</h3>
<p>Oversized, garment-dyed, dropped shoulder.</p>
</div>
</div>
<div class="drop-card">
<div class="drop-media"><span class="drop-tag mono">COMING SOON</span></div>
<div class="drop-info">
<h3>Waistband Tee</h3>
<p>Boxy fit, heavyweight cotton, subtle branding.</p>
</div>
</div>
</div>
</div>
</section>
<section class="lookbook">
<div class="section-inner">
<p class="eyebrow mono">LOOKBOOK</p>
<h2 class="section-title display">Drop 01 Visuals</h2>
<div class="lookbook-grid">
<div class="lb-img tall"><span class="mono">LOOKBOOK — 01</span></div>
<div class="lb-img"><span class="mono">LOOKBOOK — 02</span></div>
<div class="lb-img"><span class="mono">LOOKBOOK — 03</span></div>
</div>
</div>
</section>
<section class="about">
<div class="section-inner">
<p class="eyebrow mono">THE BRAND</p>
<p>TrueForm isn't made for everyone. Every drop is <b>limited</b>, every piece is numbered, and once it's gone, it's gone. This is Drop 01 — the first look at what's coming.</p>
</div>
</section>
<section class="access" id="access">
<div class="section-inner">
<div class="ticket">
<div class="ticket-top">
<span class="display">Access Pass</span>
<span class="mono">DROP 01</span>
</div>
<p class="desc">Drop your number. Get the text the second Drop 01 goes live — before it hits the grid.</p>
<form class="access-form" id="access-form">
<input type="tel" id="phone" placeholder="Your phone number" required>
<button type="submit">Claim Your Pass</button>
</form>
<p class="confirm mono" id="confirm">✓ You're on the list. We'll text you when it drops.</p>
<p class="fine-print">Text alerts only, for Drop 01 and future releases. No spam. Reply STOP anytime to opt out. Msg & data rates may apply.</p>
</div>
</div>
</section>
<footer>
<span class="display">TrueForm</span>
<div class="social mono">
<a href="#">INSTAGRAM</a>
<a href="#">TIKTOK</a>
<a href="#">X</a>
</div>
<div class="copy mono">© 2026 TRUEFORM. ALL RIGHTS RESERVED.</div>
</footer>
<script>
// Countdown — set to your real drop date/time
var dropDate = new Date("2026-08-01T00:00:00").getTime();
function tick(){
var now = new Date().getTime();
var diff = dropDate - now;
if(diff < 0) diff = 0;
var d = Math.floor(diff/(1000*60*60*24));
var h = Math.floor((diff%(1000*60*60*24))/(1000*60*60));
var m = Math.floor((diff%(1000*60*60))/(1000*60));
var s = Math.floor((diff%(1000*60))/1000);
document.getElementById('cd-days').textContent = String(d).padStart(2,'0');
document.getElementById('cd-hours').textContent = String(h).padStart(2,'0');
document.getElementById('cd-mins').textContent = String(m).padStart(2,'0');
document.getElementById('cd-secs').textContent = String(s).padStart(2,'0');
}
tick();
setInterval(tick, 1000);
// Access pass form — front-end only.
// Wire this up to a real SMS provider (Twilio, Postscript, etc.) before launch.
document.getElementById('access-form').addEventListener('submit', function(e){
e.preventDefault();
var phone = document.getElementById('phone').value.trim();
if(phone.length < 7) return;
document.getElementById('confirm').classList.add('show');
this.reset();
});
</script>
</body>
</html>